Brooks Brothers

Since the founding of Brooks Brothers in 1818 shirts, chinos, suits, pullovers, polos, coats and accessories from Brooks Brothers has been permanent fixtures in the wardrobe from customers who have set the standard for style. Lincoln, Roosevelt, Kennedy, Andy Warhol, Clark Gable, Sean Connery, Bill Clinton, Madonna and Hugh Jackman are just some of the faithful Brooks Brothers customers through the years, like the female foursome in Sex & the City who will stop at nothing to mention Brooks Brothers when spoken style.

On April 7, 1818, at the age of 45, Henry Brooks opened H. & D. H. Brooks & Co. in Manhatten.  In 1850, his three sons, Elisha, Daniel, and John, inherited the family business and renamed the company "Brooks Brothers".  The idea was to  "To make and deal only in merchandise of the finest body, to sell it at a fair profit,

and to deal with people who seek and appreciate such merchandise".
The Golden Fleece symbol was adopted as the company's trademark in 1850. A sheep suspended in a ribbon had long been a symbol of British woollen merchants.

Brooks Brothers, invented the button-down dress shirt collar after having seen the non-flapping collars on English polo players.